Use and exploitation of Big Data
We are working to unify our databases and deliver segmented content to our users. When we work with data, we always aim for security and quality.
User understanding
We use the most sophisticated technologies in the industry to understand our users and to put them and their requirements at the centre of our developments.
New mobile technologies
60% of our readership comes from smartphones. We are adapting our content and publishing strategies to meet the needs of these devices.
R&D in content and platforms
We continuously strive for new narratives, both graphical and audiovisual, to help increase our readership.
Digital businesses and advertising
We offer branded content solutions and we are improving the quality and visibility of our advertising formats, always respecting the user experience.
Some numbers
different professional profiles in the digital area
different technologies used in the areas of development and strategy
digital projects currently
Areas of work
Digital transformation
Constantly adapting to new challenges and forms of consumption.
Big Data
We look for high quality data, paying special attention to privacy and data regulations.
Vocento Media Lab
Vocentoās laboratory for training, experimenting and innovating.
Technologies
Our teams work with Methode, WordPress, Gigya, BrightCove, DFP, Chartbeat, Comscore, Google Analytics, Slack, PHP, Symfony and others
Project workshops
Ā We support methodologies which enable the agile management of our portfolio of projects.
New mobile formats
We are adapting to the latest trends, such as Facebook Instant Articles and GoogleAMP.
On+
A payment-based model providing digital content to our most loyal readers..
Bots and robot journalism
We use chatbots and databases to provide a real-time information service.
Links
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