Premium Leads  is focused on digital strategies for generating high-quality traffic from multiple media and capturing leads with high potential for conversion. Its successful business model is based on the use of innovative technology platforms that capture, activate and convert leads. The company also has extensive know-how in optimizing results as efficiently as possible.

In 2021, Vocento acquired a majority stake in Premium Leads, becoming the first Spanish media company to offer combined branding and performance solutions. The transaction has allowed Vocento to optimize its strategy for digital business and to improve its brand positioning compared with its competitors.