El Comercio has served Asturias for more than 130 years. It published its first edition on 2 September 1878 and in 1995 merged with La Voz de Avilés, which was founded in 1908. The same year, it joined the Vocento group.

It is the most read newspaper in Gijón and the second most read in the Principality. It publishes editions for Asturias, Cuencas and Oriente, as well La Voz de Avilés. Readers enjoy an up-to-date and renewed offering of supplements. Everyday coverage of events in the province is complemented by the Vive Gijón app, a guide to the city that shows users what is of interest depending on their location.
The best way of experiencing Gijón is through the pages of El Comercio. Furthermore, the newspaper has a strong multimedia positioning thanks to its online portal.