The leading newspaper in Cantabria was born on 1 August 1902 and joined Vocento in 1984. It has acquired a strong following in the region thanks to its emphasis on local and regional information and its influence in Santander and the rest of Cantabria. The newspaper publishes a wide range of supplements which meet the needs of its increasingly specialised, demanding and diverse readership.

The newspaper works out of a renovated and functional headquarters, with a modern multimedia structure that includes a website with various sections, channels and vertical offerings, providing readers and clients with exhaustive coverage of current events all across Cantabria.