La Voz de Cádiz was launched on 26 September 2004 as Vocento’s first brand-new newspaper, not by acquisition of an existing newspaper. Its aim is to consolidate the group’s undisputed leadership in Andalusia thanks to ABC and to Sur in Malaga and Ideal in Granada.

Practically from its first day, La Voz de Cádiz has been a leader in the city’s information market thanks to its commitment to digital, at the same time as maintaining its print edition. It is on the front line of the society of Cadiz and is the digital leader of the province.